The Influence of Service Quality, Facilities and Price on Guest Satisfaction at the Tirtha Khayangan Canggu Hotel
DOI:
https://doi.org/10.65244/jggeconomic.v2i3.1133Keywords:
Service Quality, Facilities, Price, Guest Satisfaction, Tirtha Khayangan Canggu HotelAbstract
Guest satisfaction is one of the important aspects of the hospitality industry that can be influenced by service quality, facilities, and price. This study aims to analyze the effect of service quality, facilities, and price on guest satisfaction at Tirtha Khayangan Canggu Hotel. This study employed a quantitative approach with an associative research design. The population consisted of 24,637 guests, and 100 respondents were selected as the sample using the Slovin formula with a purposive sampling technique. Data were collected through observation, interviews, documentation, and questionnaires, and were then analyzed using SPSS through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, correlation analysis, coefficient of determination, t-test, and F-test. The results showed that service quality, facilities, and price had positive and significant effects on guest satisfaction, both partially and simultaneously. These findings indicate that guest satisfaction can be improved by enhancing service quality, providing clean, comfortable, complete, and well-maintained facilities, as well as setting prices that are appropriate to the quality and benefits received by guests
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Copyright (c) 2026 Seldini D Manan, Gusti Ngurah Joko Adinegara, I Wayan Damayana (Author)
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